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Search engine optimization (SEO) is the technique of hiking the exposure of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In straightforward, the former and more often a website seems in the search results list like Google, Yahoo, MSN and others, the more visitors it will receive from the search engine's users. As a Digital Marketing strategy, SEO ruminates how search engines work, what people search for, the actual keywords typed into search engines and which search engines are favoured. Optimizing a website may include editing its content, HTML and allied coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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